🎯 Quick Answer
If you only have 10 minutes, run one workflow per funnel stage:
- TOFU: educational awareness content
- MOFU: trust and objection content
- BOFU: action-focused quickstart or offer page
This gives you an immediate end-to-end funnel structure.
⏱️ 10-Minute Setup Plan
- Pick one campaign theme for the week.
- Define your primary audience and desired action.
- Create one output for each stage: TOFU, MOFU, BOFU.
- Link each output to the next stage.
- Publish and schedule your first review.
📦 First 3 Workflows to Run
Workflow 1: TOFU Awareness Asset
Create a problem-focused educational guide or trend post.
Workflow 2: MOFU Trust Asset
Create an FAQ or mini case study that answers key objections.
Workflow 3: BOFU Activation Asset
Create a quickstart page or implementation checklist with one clear CTA.
📊 Output Checklist
| Stage | Must-Have Element | Conversion Signal |
|---|---|---|
| TOFU | Clear problem framing | Relevant engagement |
| MOFU | Proof + objection handling | Qualified interest |
| BOFU | Specific next step | Tool activation or demo intent |
💡 Pro tip: Keep one CTA per page. Multiple competing asks usually reduce action rates.
❓ Common Questions
What if I only have one topic idea?
That is enough. Use the same core idea and adapt the intent per stage.
How do I know if this worked?
Look for progression: users who read TOFU pages should reach MOFU/BOFU pages.
Should we do this daily?
Weekly execution is usually enough for small teams.
🚀 What's Next?
- Build your long-term system with AI Workflow Basics
- Assign team paths in Role-Based Quickstart
- Use the weekly rhythm from First-Week Execution Plan
Ready to run your first workflow now? Activate your first tool.