🎯 Quick Answer
Your first week should focus on one thing: shipping a connected funnel, not perfect content. This plan gives you a daily sequence that balances speed and quality.
🗓️ Day-by-Day Plan
Day 1: Setup and Goal Alignment
- Define audience, problem, and conversion goal.
- Pick one campaign topic.
- Agree on success signals by funnel stage.
Day 2: Build TOFU Asset
- Publish one educational piece for discovery.
- Add internal link to MOFU destination.
Day 3: Build MOFU Asset
- Publish one FAQ or proof-oriented asset.
- Address top objections clearly.
Day 4: Build BOFU Asset
- Publish one activation-focused page.
- Keep one clear primary CTA.
Day 5: Interlink and QA
- Check all links between stage assets.
- Run a quality review checklist.
Day 6: Measurement Snapshot
- Review stage metrics.
- Identify friction points.
Day 7: Prompt Refinement
- Update prompt templates using performance data.
- Prepare next week with what worked.
📊 Weekly Control Table
| Control Point | Minimum Standard |
|---|---|
| TOFU output | 1 publish-ready asset |
| MOFU output | 1 trust-building asset |
| BOFU output | 1 action asset with clear CTA |
| Interlinking | 3+ internal links per asset |
| Review cadence | Weekly, same day each week |
💡 Pro tip: Week one is for momentum. Optimize after consistency is established.
❓ Common Questions
Should we wait until assets are perfect?
No. Publish the strongest useful version, then iterate quickly.
What if we miss a day?
Resume from the current day. Consistency over time matters more than perfect sequencing.
How do we scale after week one?
Repeat the same structure with one additional campaign line.
🚀 What's Next?
- Start the first run from Start in 10 Minutes
- Align teams via Marketing, Sales, and Ops
- Track platform changes in Release Notes
To run this plan in your workspace, activate your first tool now.